That is my sales goal for now.
To make laundry money every month with my book sales.
I have meltdowns when thinking about book marketing/advertising and everything else about promotion. Seriously. I freak out. I’ve bought a few books, I’ve taken a few seminars, I’ve discovered I get very angry about then being sold to by email lists I thought were not supposed to treat me like a hick on a used car lot. It’s really left me flustered. Flustered? No… not strong enough. Discombobulated? Sure that’s decent. And angry, because I don’t like being discombobulated nor flummoxed or flustered.
I’m not good at it, and if I had enjoyed it, I’d be doing it for a living elsewhere. I hate sales. Seriously. It is anathema to me. I just want to focus on putting out a good book, and let the chips fall where they may. I’ll be honest, I have a big ole psychological block about the subject that leaves me contemptuous of the field, and jealous at those who can do it because I wish I could.
I’m a complex little pirate, ain’t I?
Anyway, In my few furative attempts at advertising and promotion, I’ve come to realize that most if not all big hits is completely out of the control of the author or publisher. That said, I do believe that promotion is in their control, but not something I’m good at either. The worst part is that it’s a Catch 22 in the end. You have to promote to earn money, but if you don’t earn money you have to have money first, and if you don’t have that… ummm kinda stuck. See, I’d rather hire someone to do this for me because of how angry/stressed/discombobulated I get. But, that costs money on a budget I don’t have because right now… I’m covering laundry money. That’s it for now.
I do expect in the future this to change though. When book 2 comes out, I hope to be making GAS money every month from both books. And then when the 3rd one comes out, I hope it’s going to cover my utilities too. By the time the 5th book comes out, I better be making rent or I’m going to wonder what the heck is wrong with me.
Ultimately, what I realized is that this all takes time. The get rich systems/plans is just Pirelli’s Miracle Elixir sold by street-corner mountebanks designed to separate me from my hard earned money, not help me. I don’t think all books or seminars out there are that way, but ohhhhh 85% possibly are. Of course, I’m biased and cranky about it, so YMMV.
But I really would love to hire someone who both loves and is skilled at marketing/promotion. Farm out what I suck at to someone who’s good at it. I did it with my cover. I don’t care what people say about doing it myself. I cannot do it as good or as fast as a real pro, and I think it shows with my cover. Why not do the same for marketing/promotion? Sure, it saves me money, but… is not my time better spent doing the one thing nobody else can do, which is write my books?
But… someday… when I make more than just laundry money.
Stupid Catch 22s.